Contacts

Google Ads | Facebook Ads Manager Svitlana Pochatenko

Contact me in Facebook

My Group in Facebook

Skype s.a.pochatenko

Email: a.makarovych@gmail.com

Phone\Viber +38067-132-78-36

Adress: Ukraine, Kyiv 02097, Radunska st.11

 Experience

Freelancer\ Digital marketing manager 

Since 06.2015 till now 2021

Api Svit, my family honey business + freelance projects as google\facebook  ads manager for other businesses in Ukraine, US and UK, including restaurants, food delivery, real estate\construction companies, digital marketing agencies, house painting\remodelling, 

Responsibilities in family business http://api-svit.kiev.ua/ :

  • General internet marketing strategy, site development
  • Writing texts and articles for the site, basic seo for the pages (titles, description, tags)
  • Registration in catalogs and search engines (Google, GMB, Yandex, Yandex Maps, Yahoo, Meta, Bing)
  • Media planning, managing, results analysis for Google\Facebook ads
  • Communication with the clients (meetings, e-mail, phone)
  • Managing facebook group and discount news
  • Delivery of honey and other bee products to the clients

Responsibilities in freelance projects, mostly Google Ads, GMB and Facebook Ads. My website http://local-seo.com.ua/

  • Planning individual google\facebook ads strategies for the businesses directly and via agencies
  • Using different types of ads - google search ads, purchase media campaigns, remarketing, display campaigns, you tube video campaigns, brand lift survey.
  • Writing ad copy, keywords, minus keywords, placements and geo locations for the ads.
  • Reaching different types of goals: reducing ppc in two times, improving ROMI for e-shops (up to 300%), offline businesses (100%). Increasing number of clients in 2 times with the same CPA.
  • Managing GMB listing, optimization of the listing : adding proper category, keywords, locations, photos etc, automatic and manual  registration in directories.
  • Month\week media planning and reports for vendors and agencies.
  • Managing billing and invoices.

 

Google Ads Manager

Since 01.2015 till 06.2015
SeoMarket Intenet Marketing Agency, Kyiv

https://seomarket.ua/

-planning of ads campaigns and strategy for new clients
-creation and managing ads campagns in google adwords and yandex direct
-optimisation of bids, conversion rate and price for online client (different tasks for different clients)
-reports in google analytics

Google Ads Manager

Since 12.2013 till 08.2014
Ekipazh Service, Kyiv (delivery of food)

https://ekipazh-service.com.ua/

  • create and manage ads campagns in google adwords and yandex direct
  • optimisation of conversion rate and price for online client
  • week and month reports
  • reports in analytics

Google Ads Manager

Since  07.2013 till 11.2013
Emozzi, (intertaining, gift certificates), Kyiv

https://emozzi.ua/uk/

launching and managing campaigns in google adwords and yandex direct.

Internet-marketing specialist

Since 04.2012 till 10.2012
Portativ - internet-shop of electronics, Kyiv (retail sales of electronics)

https://portativ.ua/

  • General on-line marketing strategy of the company;
  • Marketing report (ROI of different product categories and brands, cost of the consumer, dynamics of the recently launched campaigns etc.);
  • Launching and managing campaigns in Google adwords and yandex direct;
  • Analysis of different sources of traffic (organic, price generators, adwords, yandex direct etc) using Google analytics and yandex metrika;
  • Co-operation with seo company (traffic promotion and search engine keyword promotion) and smm agency (promotion in Facebook);
  • Co-operation with the designer and brand managers in creation of special offers;
  • Adding content to the site – special offers, news, reviews, articles (translated from the original English text with the link on the source or re-posted in Russian with the link on the original source).

PPC sales manager\ Promoter google maps

Since 10.2009 till 09.2011
Seo Studio Internet Marketing agency, Kyiv

https://seo-studio.ua/

  • Working with the leads
  •  Promotion in google maps: - submission of the company in google maps, - optimization of the listing to the list of key words, - manual and auto submission of the site in the directories, - writing the reviews, - updating the information in the listing, - recommendations to the optimization of the site;
  • Making reports on the ranking of the listing in web search and in google maps.
  • Presentation of the product, creation the commercial offer, signing contacts;
  • Managing the campaigns (only google adwords)
  • Making reports

 

Education\Languages: University "Ukraine", Master’s Degree in Linguistics, 2007. Languages: English – very good, Ukrainian – fluent, Russian – fluent,German  - some,Spanish – some